Results tagged ‘ Walt Disney Company ’
For those that have taken the time to read the description of my blog. you know that I have described writing about the Angels as my sanctuary. Writing helps me relax, focus, and it gives me clarity. This entry is one of those times. I lost a maternal aunt on October 21, my mother was especially close to her, and although she never read any of my entries because of the language barrier, we would often talk about my writings, about the Angels and general, and my love for baseball she was a huge sports fan herself, she especially enjoyed Mexican soccer, my entire family is going to miss her very much. For obvious reasons, I wasn’t able to write about the Chicago Cubs victory shortly after the World Series. Hopefully. this entry makes up for lost time. This entry is dedicated to my aunt Rogelia.
Now on to baseball, for those of you that have read my entries you may remember that I stated that I would write about other teams on this website as long as I can relate it in some way to the Angels. I’m proud to say this is one of those cases. the Chicago Cubs have more connections to the Angels then baseball fans realize.
Most diehard Angels’ fans know the relationship between the Cubs and the Angels. In 1961 the Angels were born and although it is true that the Angels played their inaugural season during this time, the Angels existed before then as a team in the Pacific Coast League as an AAA affiliate of the Chicago Cubs. The O’Malley family the then owners of the Los Angeles Dodgers bought the rights of the name “Angels” from Philip K. Wrigley the then owner of the Chicago Cubs. The O’Malley family who in turn sold the rights to Gene Autry and the Angels became a major league team; before the construction of Angel Stadium and even before the Angels moved and shared Dodger Stadium, the Angels played in 1961 season in Wrigley Field in Los Angeles. It can be argued that metaphorically speaking the Cubs are the proud parent of the Angels because of their collective intertwined histories.
The connections don’t end there, current Cubs’ manager, Joe Maddon was on the Angels’ managerial staff as a bench coach when the Angels won the World Series in 2002. In a touching tribute to his father, he wore the Disney era Angels baseball cap that once belonged to his late father. Who never saw him win the World Series; a touching and proud moment both for Maddon and the Angels’ fan base.
108 years is a long time to wait, this Angels’ fan would like to congratulate the Chicago Cubs’ fan base for their win, loyalty and dedication to their beloved Cubbies. It is very well deserved, at least for this diehard Angels’ fan and my brother it was a beautiful moment. Congratulations Cubbies!
What is unique about the Major League Baseball off-season is it gives baseball fans like me time to reflect, time to think about things one would not normally think about, all the little nuances, that one doesn’t think about during the season; most of all, it makes one realize how beautiful the game of baseball truly is.
What makes this game so beautiful? The rivalries; Yankees versus Red Sox, The Subway Series, The Bay Bridge Series, and perhaps the most important of them all, The Freeway Series.
The Angels versus Dodgers rivalry goes beyond the baseball diamond, it has permeated into the respective fan bases in ways never seen before. The Angels as well as the Dodgers have been battling for fans from the same fan pool for years, but now it seems it has come to a head.
When Angels owner Arturo Moreno bought the team from the Walt Disney Company in 2003, the savvy Moreno strategically change the name of the organization from the “Anaheim Angels” to the ” Los Angeles Angels of Anaheim”. The leasing agreement with Angel Stadium states that the word “Anaheim” must be included in the team name. Moreno changed the name to the Los Angeles Angels in order to broaden the market appeal of the team into the Los Angeles market. This strategy seems to be working since the Angels have been able to draw over 3 million fans a season the last five years and counting.
Since the time that Magic Johnson and his ownership group bought the Los Angeles Dodgers the rivalry between these two franchises has intensified. This past off-season the Los Angeles Dodgers made a splash by signing Zack Greinke, which accomplished two things; one, it gave the Dodgers a quality pitcher while at the same time it took him away from the Angels. Perhaps in response to such a headline grabbing maneuver, the Angels responded by giving Josh Hamilton is spotlight stealing contract of his own.
For people like me, who are Angels’ fans for over 30 years, we’ve seen this before, between the Angels and their natural rival. However I must say the rivalry has intensified since both Moreno and Johnson a acquired their respective teams. I believe that what makes these two owners unique is that they both realize how important the marketing aspect is, aside from putting a winning product on the field. In essence, that is the reason behind the Angels’ name change.
I had the opportunity to go to the mall today, I walked into a store called “Sports Treasures,” at The Block of Orange, a store that I frequent a lot when I’m home, (one which I highly recommend should you be in the Orange, Anaheim, Santa Ana, Orange County area) I walk in, and on the rack, I see this:
Here is exactly what I’m talking about, they Los Angeles Dodgers have taken a direct shot at the marketing campaign of the Angels. The Dodgers must realize how successful the Angels’ campaign is, they are trying to put their own Dodgers’ spin on an existing Angels campaign, in order to counteract the success of the Angels strategy.
It’s little things like this that make me long for the start of the regular season. This brazen move by the Dodgers’ marketing department shows me that they recognize as do the Angels, the potential of how deep and intense this rivalry can become. As an Angels’ fan, at first it made me cringe, then it made me laugh, and lastly, it made me realize how deep roots can grow and how beautiful this game can be; even if we are about two months away from the first ball being thrown on the field in 2013.